Posted by BigWords on April 15, 2016
There are compelling reasons to seek out an original title for a book – a clear title – rather than slipping into the habit of a clever quotation or a well-used phrase. While many, many more people might search for the more familiar phrase, how many of them are going to find their way to a publication rather than sites explaining the origins of the phrase. A clear title isn’t just something no-one else is using, it should be immediately transparent from looking at the name what genre and tone the book is going to have.
Which all goes against me writing something which has a name dripping with history. Yes the book called Red Cough-cough-cough.
Yes, I suck at taking my own advice. Then again, if I was all that smart I would be living in Maui.
The notion of the Big Six making copycat covers amuses me – people acting like it is a surprise that they don’t have the budget to go and do some amazingly original things. It has prompted me to look at what I hunt for when I go to purchase a book. I’m not sure there is ever going to be a consensus on what counts as original, but I like that such conversations can be mooted.
And then there’s this…
For a song called Originality, there is a distinct lack of it. Does familiarity in the materials being utilized towards a goal lessen the impact, even when then are put together in a new and unusual way? It plays into what I have been considering, and I like the idea that there are only a finite number of ways to present a title to readers – the individual elements coming together each time in a (hopefully) new way.
Everyone knows what Lego is, so it is a perfect analogy for the basic building blocks of cover design. You can switch the colors around, pull out an eight-stud block for two square four-stud blocks, or dare to live dangerously and fill the space with single-stud blocks. The best part of Lego is the lack of rules when it comes to design and structure. Sure, you make sure that there are overlapping elements to keep it from falling apart, but other than that the only limiting factor is imagination.
Of course, there is no such thing as truly original, is there?
No, really. We can go ahead with that as a real question.