The Graveyard

The Lair Of Gary James

Books – Something – Profit!

Posted by BigWords on April 11, 2016

An obvious question people are likely asking:

How do you know that what you are doing is different to everyone else?

Which is extremely easy – and yet tiresome – to answer. There’s thousands of indie publishers when you take into account the self-published and the niche publishers, but none (so far) have been set up in a way which embraces the promotion of books irrespective of the publisher. The main goal of That Which Will Be is to celebrate the rich diversity of books currently available.

The ways a person can promote a book on their own is going to be limited by a number of factors:

  • A knowledge of blogs/websites which review books.
  • Ability to present ideas in concise and clear text.
  • Ability to parse the subtleties of a forum or chat-room.
  • Access to websites which require paid access.
  • Access to websites which restrict membership.
  • Ability to network outside key areas of interest.

There are a bunch of other things which come into play, especially when you take into account foreign languages, paywalls, regular internet access, health, income and so on. As a catch-all for the big problems, we can see straight-off that some of the problems which restrict the dissemination of information about a title might be self-inflicted (however involuntarily), so by acting as a promoter I can try and get eyes on titles without authors pissing off people who don’t want to be given the hard-sell.

I’ll admit that there’s a lot of work involved in this aspect of things, and it is early days as far as the requirements go. I have small chunks of the overall layout and reach calculated, along with an estimate of how much work it is going to take. It turns out, amazingly, that the numbers aren’t so bad. In fact, it makes more sense to heavily promote my “competition” than it does attempting to maintain an increasingly irrelevant isolationist ideology.

That’s one aspect that I have been providing people with when asked about why they should join in this little adventure. What I haven’t explained is the extent of the advertising. See, there is only so much that a single website or blog can do, and that – in a nutshell – is the notion which is going to shake things up. This isn’t just a business plan, but a philosophy which is for the benefit of writers, readers and small publishers.

But… It isn’t entirely about that.

Whenever there’s a new idea, it needs time to settle in to a form – the standardized¬† version which has been tested and stressed, which has had the rough edges sanded off for a better user experience. I have a fairly solid grasp on how to roll out the wider application of the concept, and ways to prevent the blatant abuse of same. As I have pointed out – plenty of time to figure things out and examine the repercussions.

There is one thing which has remained constant. Throughout the process of putting writers, designers, programmers, musicians, and other talented people together, there has been a focus on shared benefits. See, it never made sense to my why people disliked the notion of having books adapted into games (Dune, especially, comes in for a degree of criticism in certain circles), or having albums written about characters, or other possibly interesting avenues.

Part of the reason I am offline is this – because the idea will draw out the freakshow crowd who are going to attack everything, and because I don’t want to draw the same freakshows to any of the places I hang out. There is enough to deal with at the moment without having to sort through all the additional crap which can be so easily avoided simply by refusing to make myself a target.

And there’s an addendum to the notion of everyone grouping together. See, I’m drip-feeding you the information for a reason… Should I go all-out and fill in details, the folks who see change – any change – as a threat, and who go out of their way to maintain a status quo… Those people are gonna go batshit. The implications have probably already hit them. As these words sink in, the realization of what I am promoting is likely forming in the brains of everyone else.

The sliding scale.
I want you to consider it.

How many indie titles are out there? Each blog and website deep into promoting works which profit them. Think about the individual push each title gets, and imagine if – even for a moment – the collective might of the self-publishing community working together on a single title… Everyone throwing their weight behind a title in the knowledge that their turn will come and the internet will fill with ads for their novels.

I told you my ideas were scary.

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